If you are fortunate enough to have your accounts system humming smoothly, the next problem is being smoothered with too much information. You can analyse sales by product, by customer, by area, by rep, by most profitable, the list goes on.
So you need to choose what is relevant. Would it be better to find out what your not selling, but a question the numbers can't tell you is why you are not selling.
Perhaps you should be asking your former customers why they are not buying from you and put down the report telling you how great your sales where this month and find out why 75 percent of your customer list did not buy from you.
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