I went into my local PC World store this morning with the aim of buying a microphone and headset for a project I am working on. As I entered the store early this morning I was greeted by a member of staff who asked, "Can I help you". I love the fact that someone actually took notice of me and in fairness to PC World of Swords, Co. Dublin, the staff do usually ask can they help. I replied, "I am just looking for a headset and microphone" and continued to walk on as I felt it was going to be a quick in out job for me, choose from the shelf and go.
1st issue - I had to find the shelf. The staff member could have brought me to the shelf
2nd issue - Which headset to choose. I wanted a good quality headset and microphone with a USB connection.
Well it took me 10 minutes to find and decide on what I wanted to purchase.
Had the staff member asked me what it was I came into the store for and could he help me with deciding on what to choose, he may have added a sale to his quota and possibly upsold me with something else and I would be happy to recommend or go back to the store next time I wanted some piece of PC equipment.
I did buy the headset and I am not criticising anyone, but some many businesses lose sales because they don't ask the customer what they want and possibly show them what they really need and make a friend of that customer because they helped them. PC World is not the cheapest store, but it is convenient. But just imagine if its sales people changed their introduction when they met you at the front door, how much sales could increase.
This applies to all businesses. How many stores do you walk into and walk back out because you could not find what you were looking for or found no staff willing to help. They scary part is this could be happening in your business right now. We all have to differentiate ourselves from the competition with things getting tight and people watching what they spend. We all need sales, lets not lose any unnecessarily. I do sometime really want to buy, please make it easy for me.
www.nilssondenver.com
www.helpforbookkeepers.com
Monday, September 01, 2008
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